Thursday, September 23, 2021

Al-Futtaim’s Trading Enterprises Honda powers UAE’s first Dubai Motorcycle Film Festival

Rhett Maxwell, General Manager of Honda UAE at Al-Futtaim’s Trading Enterprises, said, “The motorcycle culture is a mainstream society sub-culture that extends beyond merely a mode of transportation. Powering the first-ever Dubai Motorcycle Film Festival gives us the opportunity to engage and celebrate the motorcycle community in the UAE that has grown tremendously over recent years, and of which Honda has always been at the forefront. Motorcycling the world over is all about community spirit and what better way to capture that than through film.  Just like the uniqueness of the Honda motorcycle range, with every taste catered for, the festival will also bring a range of motorcycle themed films to every audience.”

A significant number of films ranging from bike builds, to short character driven films to full length documentaries, have been curated specially for the festival, including ‘Fast Eddie’ – a film that profiles the enthusiasm of 94-year World War II veteran Eddie Fisher who still rides every day; ‘Rebel Riders’ that features Vespa fanatics in Indonesia; and ‘Blenio, Utah’ that focuses on the land speed record attempt of a young man from Switzerland. The festival also hosted motorcycle themed films produced by members from the biking and filmmaking community, for a chance to participate and win in one of the six available award categories. 

As part of its support to DMFF, Trading Enterprises Honda will present awards to participating films in the following categories: Best Dubai Film, Best Overall Film, Best Documentary, Best Short Film (under 15 mins), Best Short Film (over 15 mins) and Viewers’ Choice Award. All the awards will be chosen by DMFF Judging Panel which is made up of local and international motorcycle, media, and film industry professionals. The Viewers’ Choice Award will be based on audience votes.

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