Adidas ‘frames’ the future with Havas Middle East in film shot at Dubai Frame with football icon Zinedine Zidane


adidas is no stranger to backing rising talent and supporting them on their journey to greatness, and the brand’s latest film proves just that. Shot at the emirate’s cultural landmark, Dubai Frame, the new film features football icon Zinedine Zidane and rising Emirati football player Nouf Al Anzi. The 45-second clip, conceptualized and produced by Havas Middle East, shows Zidane and Nouf, at either side of the landmark, as they showcase their skills while passing a football through the iconic Dubai Frame.


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