Yousef Al Arabi (Abu Dhabi)
The volume of UAE residents’ online purchases grew by 46% during the year 2021, reaching 39.7 billion dirhams ($ 10.82 billion) compared to about 27 billion dirhams ($ 7.38 billion) in 2020, according to the annual report from We Are Social. social “and” HootSuite “for social media management.
And the report’s data indicated that the number of Internet users making purchases over the Internet over the past year was 6.93 million users, an increase of around 3.3% over the year 2020.
The average consumption per per capita online purchases were around 5,728 dirhams ($ 1,561), while 68.5% of purchases were made via smartphones.
Internet purchases were distributed for $ 4.42 billion (16.2 billion dirhams) on “fashion” clothing products, an increase of 63%, while electronics came in second place with a total of $ 2.11 billion (7.74 billion dirhams), after having recorded an annual increase of 15%.
Furniture topped the list of best-selling online items in the UAE over the past year by a total of $ 1.31 billion (4.8 billion dirhams), with an annual increase of 52%, followed by personal care products and home goods with a total of $ 1.12 billion (4.11 billion dirhams), which recorded a 44% increase over 2020.
Games and hobbies came in fifth place with a total of $ 970.7 million (3.56 billion dirhams), an increase of 53%, then multimedia with $ 576.3 million (2.11 billion dirhams), an increase of 42 %, while food products came in seventh place with a total of $ 250 million (917.5 million dirhams). ), an increase of 77%.
Beverages ranked eighth with a total of $ 62.81 million (230.51 million dirhams), an increase of 79%.
In terms of digital media, spending was $ 514.9 million (1.89 billion dirhams), an annual increase of 8.3%. This included spending on electronic games $ 277.3 million (1.01 billion dirhams), an increase of 7.4%.
Expenditure on digital media included $ 119.8 million (439.66 million dirhams) for video on demand, which saw a 9.3% year-over-year increase. It also included electronic publishing with $ 64.06 million (235.1 million dirhams), an increase of 4.1%, while music spending grew by 17% to reach $ 53.79 million (197.4 million dirhams).
The report indicated that free delivery is at the top of the encouraging factors for buying goods online in the UAE, according to testimony from 54.7% of the segment of customers surveyed whose opinions ranged from 16 to 64 years. And 33% of them reported that next day express delivery came in second place, followed by free coupons and discounts with 32.7%, then light returns with 32.5%, followed by loyalty programs with 32%.
The COD feature was among the most encouraging factors for users to buy items online according to 29.9% of the surveyed user segment, followed by customer ratings of 26.5%, followed by ease of completing the buying process by 23.3%.
In terms of financial inclusion, the annual report shows that 87.4% of the 15-year-old group have an account in a bank and 45.4% have a credit card.