Africa News Marketing Malawi through dance

Marketing Malawi through dance


- Advertisment -

The Malawi National Dance Troupe was established in 1987
with the sole purpose of reviving, promoting and preserving the country’s
Malawi’s traditional dances and performing arts to ensure their continuity.

The group is also tasked with promoting general awareness,
respect and appreciation of Malawi’s traditional dances and music. It acts as a
symbol of national unity by bringing together people from different parts of
the country to perform traditional dances from various ethnic groups of Malawi.

Currently, the group has 20 members drawn from all districts. Eight of the members are females. Over the years, the group has represented the country in many different international fora such as Southern Africa Developemnt Community (Sadc) conferences, tourism indabas and African dance festivals, among others.

National Dance Troupe members performing in China

The crew has been to China, The Netherlands, Taiwan,
Algeria, South Africa, India, Zambia, Swaziland, and Mozambique just to name
but a few.

This year, Malawi is participating in the 2019 Beijing
International Horticulture Expo which started in April and is expected to end
in October. Though the expo is focusing on horticulture, the platform is also
used by countries to showcase what they have in terms of trade, investment,
tourism and culture.

As part of the expo, each country is given a national day to
showcase what it has on offer. And Malawi’s national day at the expo was last
Wednesday July 3.

As part of its obligations, which is to participate in
traditional cultural exchange programmes, competitions and festivals, the
troupe was called upon to represent Malawi during the national day in Beijing.

The group brought on show some of the country’s popular
traditional dances such beni, chisamba, gulewamkulu,
mwinoghe, mganda, tchopa, manganje
, among others. Also on display
was local food such as thobwa, mfutso, nyemba, bonya, banana
fritters, dried fish and local beverages such as Linga wine, Malawi Gin,
Premier Brandy and Malawi Vodka.

In an interview with On The Arts manager for
the group Leleni Nyasulu, who is also one of the choreographers said their
displays at the expo left them encouraged that they have created enough
awareness for the country for people to start visiting for business investments
and tourism.

“Most people confessed that they now know Malawi in a
positive way and we believe this can open numerous business opportunities for
the country,” he said.

Apart from performing at the theatre during the official
programme on the Malawi Day, the troupe thereafter performed at the luncheon at
the Malawian pavilion.

Nyasulu said: “Malawian culture, traditional dances and even
the food are among the most adorable in the world.

“The Malawian pavilion attracted people until evening who
came to watch the dances and sample Malawian food.”

Malawi’s participation at the expo is being coordinated by
Malawi Investment and Trade Centre (Mitc) and its spokesperson Deliby Chimbalu
said the performance by the troupe was critical as their role was to showcase
local traditional dances.

“People were excited and interested to watch the national
dance troupe perform. We can say without doubt that performances by the group
have really put Malawi on the map in terms of its culture,” she said.

Chimbalu said according to the response they received, it
was evident that the group marketed Malawi’s culture whose benefits may come
with trade and investment opportunities.

The troupe has over the years scooped several awards due to
its outstanding performances. Among the awards it has won are the Life-time
Achiever, Malawi in 2017 and Africa Freedom Dance Festival Award, Zambia in

They have also won the Life time Achiever Award, Malawi in
2008, the Miaoli County Mask Festival, Taiwan in 2004, the Sadc Multidisciplinary
Festival, South Africa in 2002 and the Sadc Dance Festival, Zimbabwe in 2001.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest news

Gritty Clijsters’ comeback ended by Muguruza in Dubai

Gritty Clijsters' comeback ended by Muguruza in Dubai Comeback queen Kim Clijsters lost 6-2 7-6(6) to Spain 's Garbine...

En attendant son retour en Côte d’Ivoire: Le Président Gbagbo procède à d’importantes nominations depuis Bruxelles

Par courriers en date du vendredi 14 février 2020, Dr Assoa Adou secrétaire général du front populaire ivoirien resté...

United Arab Emirates: Luxury Foodservice Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Worldwide Market ReportsLuxury foodservice has the potential for dynamic growth in the United Arab Emirates, targeting the many affluent...

Abu Dhabi’s “City Of The Future” Gets Off To A Slow Start

IDEAS Posted: February 17, 20201:01 pm To build Masdar City, the provincial capital put in seed money for the estimated...

Jetman soars high above Dubai skyscrapers in breathtaking solo flight

French flier, Vince Reffet, has wowed the people of Dubai by jetting high above the city's skyscrapers in another...

Dubai port operator DP World goes private to tackle debt pile

Dubai — Dubai will take its port operator private after a dozen years to alleviate its debt burden and...

Must read

Gritty Clijsters’ comeback ended by Muguruza in Dubai

Gritty Clijsters' comeback ended by Muguruza in Dubai Comeback...
- Advertisement -

You might also likeRELATED
Recommended to you