Beer brand, Life Lager pulled out an angry and surprised consumers in Owerri and Awka with a stunning recreation of the Niger Bridge made completely out of crates.
Ekwulobia (Awka), and Owerri, the set up of the Bridge of Progress – two end of the year.
The bridge served as a walkway to the front of the house.
Life Beer has always been an advocate of culture and has never been shy of its roots. Originally brewed in Enugu, Life Beer takes pride in being proudly Igbo, constantly celebrating the practice and culture of the people.
The recreation of the bridge adds to the growing list of smart initiatives which the beer brand has pulled off in recent times. Last year, it hosted the Highlife Fest, a musical talent show for highlife acts in the southeastern region.
Later in the year, Life Beer returned for the 4th edition of the Progress Booster initiative which rewarded hardworking entrepreneurs across the South East with 30 million naira financial support to use in growing their businesses.
Their recent efforts are the Bridge of Progress Parts, for which these replica bridges were constructed. The latest edition of the Bridge of Progress is being held on the 20th of January, with the help of Harrysong and the Obiligbo.