Morocco has won the prize for the best digital tourism campaign for the Europe-Africa and Middle East region, awarded at the Berlin International Tourism Fellowship (ITB 2019), which runs from March 6 to 10 in the German capital.
The Moroccan National Tourist Office has won this prize, awarded each year by the group Expédia Monde, for its campaign "Moments in Morocco" (Moments in Morocco), indicates a statement from the office, stating that the trophy was awarded to the director general of the ONMT, Adel El Fakir, at the stand of Morocco at the International Tourism Fellowship of Berlin.
Launched in 2018 and conducted in partnership with Expedia, "Moments in Morocco" is the first campaign of its kind on the platforms of this site leader in E-Tourism, the same source added, adding that it includes a plan marketing, a massive presence on social media and Expedia's sites focused on the major issuing markets.
With the aim of "delivering a rich and varied content on the essential assets of the tourist destination of Morocco and especially inspire the customers of digital platforms of Expedia around the world, the fun and interactive campaign has captured the attention of more 2 million consumers, "said on this occasion the director general of the ONMT, quoted in the statement.
The current partnership with Expedia for the summer of 2018 / winter2018-19, it is noted, covers the main issuing markets, notably France, the United States, the United Kingdom, Germany, Canada, the countries Italy, Spain, Denmark, Sweden, Norway, Switzerland, Belgium, Brazil, China and the GCC countries, the goal being to reach 700,000 additional nights for these countries .
Expedia Inc. is the number one online travel agency in the world. Also the world's leading e-commerce player, the group now has unparalleled technological expertise in the field of online travel, recording more than 85 million monthly visitors worldwide.
Morocco is present in force at the International Stock Exchange of Berlin through a stand of over 340 m2 and 27 tour operators and exhibitors representing all regions of the Kingdom.
The Morocco booth aims to become a platform for exchange and visibility of the destination Morocco at this leading trade fair for the tourism industry, which received during its previous edition more than 180,000 visitors, including 108,000 professionals and more than 10,000 exhibitors from 180 countries.
The stand Morocco has evolved this year in terms of area in the face of the growing interest of Moroccan professionals aware of the importance of this show. With over 100m² more, the ONMT has designed spaces adapted to offer optimal visibility of the Morocco Brand and its various tourist regions.
ITB Berlin is considered to be the leading trade fair for the global tourism industry. All value-added sectors are present: tour operators, airlines, travel agents, MICE agencies, booking sites, hotels, representatives of regions and tourist sites, as well as a multitude of media that converge during this show to meet, discover new partners, take the pulse of the sector and feel the new trends.