Dubai Tourism witnesses steady growth in tourists from Romania

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Published on : Wednesday, June 19, 2019

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has witnessed a steady incline in tourism volumes from Romania, welcoming 29,670 overnight visitors in the first three months of this year.

Supported by Dubai Tourism’s efforts to create targeted and customized experiences for Romanian tourists, Dubai has established itself as a ‘must-visit’ destination by offering a wide array of unique and iconic attractions for its target audience.

Dubai is only a short travel time away from Bucharest, and tourists benefit from two direct daily flights between Dubai and the capital with flydubai. Other direct flights between Dubai and Bucharest as well as Cluj-Napoca are available on Hungarian airline WizzAir.

To quote Issam Kazim, the CEO of Dubai’s Corporation of Tourism & Commerce Marketing (DCTCM), “We have seen sustained momentum from Romanian visitors as one of our key emerging source markets, with strong double digit growth in overnight stays during the first quarter of the year. This growth is testament to the market specific approach we’ve adopted and the appeal of Dubai’s variety of attractions and experiences that cater to all ages. The city’s evolving product offering plays a large part in attracting our target segment who are eager for customized and diversified experiences. We hope to further accelerate this growth in demand by continuing to work closely with our industry partners across the breadth of the tourism inventory, showcasing the city’s variety of offerings and strengthening its reputation as a ‘must visit’ destination for Romanian travellers.”

Dubai Tourism has also collaborated with key trade partners including Eurolines TUI, Holiday Office, Cocktail Holidays, eSky.ro, Dertour, and Happy Tour to further improve the city’s offerings through always-on marketing campaigns, trade events and industry training programmes to boost Dubai as a destination of choice for Romanian travellers.

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