Africa News Be Kind to donate all Ramadan water sales to...

Be Kind to donate all Ramadan water sales to Emirates Red Crescent

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A UAE-established bottled
water company dedicated to providing ethical, socially-responsible products
across the Emirates has pledged to donate 100 per cent of proceeds from the
sales of Zayed Water during Ramadan to the Emirates Red Crescent.

Be Kind, the
collaborative platform aiming to establish charitable partnerships, launched in
March 2018 during the Year of Zayed, is now launching its first product, Zayed
Water, as part of its Ramadan initiative. Named after the late Sheikh Zayed bin
Sultan Al Nahyan, Zayed Water aims to emulate the compassion, generosity and
humanitarian values Sheikh Zayed instilled upon the nation, but at a community
level.

Money raised will go
towards Emirates Red Crescent projects, building wells in countries that suffer
from water and sanitation issues, with projects across Africa as the first
target.

Locally, Be Kind is
partnering with the Al Ihsan Charity Association to donate over 70,000 bottles
of Zayed Water to their annual Ramadan Aman campaign and over 50,000 to
expatriate labourers during Iftars run by the Emirates Red Crescent at mosques
across the emirates.

“Our inspiration behind
the initiative is the concept that water gives life. As water is a readily
available commodity so many of us take for granted, we often overlook the millions
of people who don’t have daily access clean to water. We identified an
opportunity to combat the lack of water locally and globally, while giving back
and providing health-conscious, low sodium water to UAE residents,” explained Omar Abdulla Khalfan, Chief Kind Officer at
Be Kind.

Discussing the partnership, Khalid Bin Tamim, Chairman of the Ramadan
Aman campaign at Al Ihsan Charity Association said, “We are honoured
and excited to bring Be Kind on board as a partner this year. Our vision to
bring compassion, kindness and the spirit of giving to the community is very
much aligned. Since we started the Ramadan Aman campaign in 2012 we have seen
the outreach community grow each year and to join forces with a local
initiative with the same values, we are able to spread our message of giving
even further.”

Be Kind also brings together ethically sourced and sustainable products and
reputable charitable partners tackling health, humanitarian, sanitation and
educational issues locally and globally.

Omar Abdulla Khalfan added: “Be Kind aims to be an example to the next
generation by demonstrating how the choices we make as a consumer can have a
positive impact on the wider community.”

About Be
Kind

Be Kind is
a 100 per cent locally-established company dedicated to providing ethical,
socially responsible products to the community through partnerships with reputable
organisations. The company is committed to collaborating with notable,
charitable bodies who work for the millions of people around the world who need
access to safe drinking water and sanitation.

In
line with the vision of the UAE’s leaders, Be Kind is bringing the community
together and building a bridge between consumers and the people in developing
countries who rely on charitable assistance for their survival. The company’s authentic
strategy is to innovate, lead and engage with ‘citizen-consumers’ and
stakeholders in a meaningful way.

Be
Kind believes that in today’s world, acting responsibly across social and
environmental causes is a business imperative. The company is persistent in its
belief that businesses can and should be a force for good. Be Kind also believes
in positivity and the spirit of giving. With its products, it is able to
provide customers a sustainable, giving platform to create win-win partnerships
and quintessentially, BE KIND.

Website: http://www.bekind.ae/#about_us

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