Abdul Latif Jameel Motors launches all-new Toyota Corolla in the Saudi market


Underlining its commitment to building on the legacy of Toyota’s innovative vehicles, to meet and exceed the expectations of its guests, Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has unveiled today the all-new Toyota Corolla in the Saudi market. Now available with a hybrid electric powertrain, the 12th generation Corolla ushers in a new era of style, safety, and driving excitement that is set to bring delight to both motorists and passengers in the kingdom.

The Corolla is Toyota’s all-time best-selling car series, with more than 46 million cars sold worldwide (including derivative models) since the first generation was released in Japan in 1966. With each new generation, the Corolla has evolved; new advanced features and functions have been introduced to suit the needs of the time, all while inheriting the original model’s core DNA―reliability and usability―from the very first generation.

“We are excited to launch the all-new Corolla in our showrooms, which further enhances this iconic model to bring a joyful driving experience,” Mazin Jameel, Director of Passenger Vehicles at Abdul Latif Jameel Motors said. “Adding to the Corolla’s globally renowned quality, desirability and reliability, the all-new model delivers on the more emotional values that our guests aspire to by combining a distinctive design, interior refinements, and rewarding driving dynamics, especially with the addition of a powerful yet efficient hybrid electric powertrain. We would like to thank our guests for their ongoing support and inspiration, which remains a powerful motivation in our quest to introduce ‘ever-better’ cars that create pleasurable experiences for motorists in the kingdom.”

Exemplifying Toyota’s continuous commitment to providing environmentally friendly vehicles is the addition of a hybrid electric model, which combines two power sources consisting of a petrol engine and an electric motor. The class-leading model offers the lowest fuel consumption value in its category at 27.6 km/L, enabling guests to contribute to a greener future while enjoying the increased driving satisfaction provided by its advanced technologies. The new model offers exceptional cabin quietness and smooth acceleration, especially when accelerating from a stand-still.

Toyota has more than 20 years of technical leadership in electrified vehicles, and has amassed more than 12 million global environmentally friendly vehicle sales. The all-new Corolla establishes yet another landmark in its development of the technology with the debut of model’s hybrid electric variant. The vehicle can be driven entirely on electrical ‎power with zero-fuel consumption and tailpipe emissions, or by combining the power generated from both the petrol ‎engine and the electric motor, depending on the vehicle’s speed and the driving behavior. ‎Its hybrid electric batteries are continuously charged by either the petrol ‎engine or when decelerating and braking, eliminating the need to plug in a power cord. Furthermore, the hybrid electric model features a host of advanced technologies, yet drives like any other conventional vehicle and ‎does not require special fuel.

The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than half-century ago, and has grown to become one of the most remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is also one of the largest independent certified Toyota distributors in the world. Under its principle of putting the guest first and its commitment to achieving excellence in all it has to offer, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers strategically located around the Kingdom, providing peace of mind for their guests, wherever they may be. ‬


About Abdul Latif Jameel Motors

Abdul Latif Jameel Motors is a leading independent automotive distributor and retailer in Saudi Arabia representing a number of global automotive brands, including Toyota, since 1945, and Lexus since 1989.  Abdul Latif Jameel Motors offers full brand representation, including wholesale, marketing, sales, servicing, personalization of vehicles and spare parts supplying.

Through its extensive network across the country, Abdul Latif Jameel Motors provides seamless distribution and world-class service and maintenance, with over 100 state-of-the-art facilities and showrooms, including the world’s largest Lexus facility, all of which is complemented by a highly qualified workforce.

Abdul Latif Jameel Motors embraces the “Guest First” policy as the core of its identity, making the needs of its guests a priority from pre-purchase to aftersales.

© Press Release 2019


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